Howard Bloom is an American author. He was a music publicist in the 1970s and 1980s for singers and bands such as Prince, Billy Joel, and Styx. He has published a book on Islam, The Muhammad Code, an autobiography, How I Accidentally Started The Sixties, and three books on human evolution and group behavior: The Genius of the Beast, Global Brain, and The Lucifer Principle.
In this follow-up to The Lucifer Principle, Howard Bloom offers a radical rewrite of evolution, showing how lifeforms have developed interconnected "global brains." He reveals surprising insights, like spiny lobsters marching in Paleozoic rituals and bee brainwork during the dinosaurs’ reign. Tracing back to the big bang, Bloom argues that bacterial teams 3.5 billion years ago woven strands of collective intelligence throughout history. Ultimately, he transforms our view of ourselves by demonstrating how culture shapes infant brains, immersing us in mass delusions we think of as reality.